Tag Archives: Hockey Night in Canada

Nickels and Dimes

YESTERDAY, MY father reminded me of a 1978 Pop Shoppe advertisement featuring the singular Eddie Shack. If you’re old enough to have seen it, you’ll recall this former Toronto Maple Leafs player’s catch-phrase, found in a number of Shack advertisements of the ’70s and ’80s: “Maybe I didn’t go far in school, but there’s one thing I’ve learned from my mom and dad: look after the nickels and dimes, and the dollars will look after themselves.”

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