IT CAN BE no mere coincidence that Julian Fantino’s 2007 hardboiled memoir, Duty: The Life of a Cop, is an as-told-to composed by the PR consultant Jerry Amernic – a self-described “developer and executor” of “strategic public relations programs designed to introduce an organization to the media and make them media-friendly.” If there is anyone currently warming an Ottawa cabinet seat who requires a media makeover, that person is Julian Fantino.