Communication breakdown is not always the same. ✎ By Wayne K. Spear It is the hardest simple thing you will ever do. That is why communication failure is at the root of many ills. And, yet, in our hearts and… Read More ›
There are many theories about communication that say a message has to be heard multiple times before it sinks in. Some say three—others, more. Thomas Smith’s 1885 book Successful Advertising says 20. Rarely is it one.