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WAYNE K. SPEAR

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Tag: Marketing

  • Business

Right Questions, Right Order

  • by Wayne K. Spear
  • Posted on August 29, 2015

Building a business one question at a time. ✎ By Wayne K. Spear

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  • Business

What is communication?

  • by Wayne K. Spear
  • Posted on August 20, 2015August 28, 2015

Communication breakdown is not always the same. ✎ By Wayne K. Spear It is the…

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  • Business

Mining for your data gold

  • by Wayne K. Spear
  • Posted on August 4, 2015August 28, 2015

To give is to receive. ✎ By Wayne K. Spear CC image “Data storage—old and…

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  • Business

Brother can you spare a two-dollar bill?

  • by Wayne K. Spear
  • Posted on July 31, 2015July 31, 2015

Use value versus perceived value. ✎ By Wayne K. Spear There are about 1.5 billion…

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  • Business

A story teller must be tenacious

  • by Wayne K. Spear
  • Posted on July 28, 2015July 28, 2015

There are many theories about communication that say a message has to be heard multiple times before it sinks in. Some say three—others, more. Thomas Smith’s 1885 book Successful Advertising says 20. Rarely is it one.

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  • Business

How the media failed at marketing and made us sick

  • by Wayne K. Spear
  • Posted on July 19, 2015July 19, 2015

The Internet did not kill Old Media ✎ By Wayne K. Spear First, a Venn…

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  • Business

What is a brand?

  • by Wayne K. Spear
  • Posted on July 18, 2015July 18, 2015

When a brand is owning the thoughts in someone’s head ✎ By Wayne K. Spear…

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  • Business

Long live the gatekeepers

  • by Wayne K. Spear
  • Posted on July 18, 2015July 18, 2015

Gatekeeping is a Unique Value Proposition ✎ By Wayne K. Spear Content marketers have a…

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  • Writers and Writing

Why This Writer Sucks at Marketing

  • by Wayne K. Spear
  • Posted on April 28, 2014January 3, 2015

HERE AT waynekspear.com, I lift the curtain from time to time to disclose my thoughts…

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  • Writers and Writing

Death by Exposure

  • by Wayne K. Spear
  • Posted on March 6, 2013January 5, 2015

EARLIER IN THE WEEK, journalist Nate Thayer posted an entry to his website titled “A…

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📷 PHOTO BY FRED CATTROLL

Wayne K. Spear has been a writer for over thirty years. His work has appeared in the National Post, Huffington Post, CBC, Ottawa Citizen, and elsewhere. He was a weekly CTV News panelist and currently hosts The Roundtable Podcast.

✍ wayne.k.spear@gmail.com

➥ Books

Residential Schools, With the Words and Images of Survivors, A National History — winner of the Golden Oak Award and finalist of the TD Canadian Children’s Literature Award. Rated 4.25/5 on Goodreads!

▲ Buy the hardcover edition, $34.95
▲ Buy the Apple ebook, $27.99

Download▲    

Download▲    

The Journal of Aboriginal Management (Editor)

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Wayne K Spear at National Post

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