Building a business one question at a time. ✎ By Wayne K. Spear
Tag: Marketing
Communication breakdown is not always the same. ✎ By Wayne K. Spear It is the…
To give is to receive. ✎ By Wayne K. Spear CC image “Data storage—old and…
Use value versus perceived value. ✎ By Wayne K. Spear There are about 1.5 billion…
There are many theories about communication that say a message has to be heard multiple times before it sinks in. Some say three—others, more. Thomas Smith’s 1885 book Successful Advertising says 20. Rarely is it one.
The Internet did not kill Old Media ✎ By Wayne K. Spear First, a Venn…
When a brand is owning the thoughts in someone’s head ✎ By Wayne K. Spear…
Gatekeeping is a Unique Value Proposition ✎ By Wayne K. Spear Content marketers have a…
HERE AT waynekspear.com, I lift the curtain from time to time to disclose my thoughts…
EARLIER IN THE WEEK, journalist Nate Thayer posted an entry to his website titled “A…
WAYNE K. SPEAR 