Building a business one question at a time. ✎ By Wayne K. Spear
There are many theories about communication that say a message has to be heard multiple times before it sinks in. Some say three—others, more. Thomas Smith’s 1885 book Successful Advertising says 20. Rarely is it one.
The Internet did not kill Old Media ✎ By Wayne K. Spear First, a Venn Diagram. Proximity is physical distance, Influence is the degree to which something directly affects you, and Control is your ability to do something about it…. Read More ›