Be open, bold, & generous. ✎ By Wayne K. Spear

Imagine a company that sells sunshine.

You can’t, because there is no plausible reason to buy it.

If I have a pie, a certain number of people are going to get pie. I can cut it two or twenty ways. No matter how I slice it, every portion eaten is a share someone else is not going to get, ever.

Absorbing the rays doesn’t mean someone else will now be unable to enjoy sunlight. It is impossible to take in the sun the way we eat a pie. No matter how many people step into the sun, there is surplus sunlight.

The difference between pie and sunshine is not only a matter of supply. Both can be scarce. In the northern hemisphere, there is less sunshine during winter, so people pay for tanning salons.

You can slice a pie but not sunlight. One is divisible, the other indivisible.

If I love one person today and ten tomorrow, I do not diminish the supply of love. If I am kind to ten people, it doesn’t follow that I must be less kind to the eleventh person I meet because kindness has been consumed.

Love and kindness, like sunlight, are indivisible.

I went to a store in my city and ordered something I’ve been looking forward to having for some time, but they didn’t have any of it in stock.

The moment I walked into the store, the staff smiled and welcomed me. It felt good to be there. It was obvious to me when I left that the store managers had paid careful attention to every moment and detail of my experience.

Even though I didn’t get the slice of a pie that I wanted, I am going to go back because I got sunlight.

In your life and in your business, some things are divisible and some are indivisible.

Take stock of the abundance and indivisibility within your personal inventory: creativity, imagination, and will. Be open, be bold, and be generous. Give, without regard to getting in return. Count your pies and cast your sunlight to the waters, because you can and because it is a good idea.

Cultivate abundance, and you will have abundance.

You can afford to do this, and you can’t afford not to.