Be the life of the corner of the room of the party. ✎ By Wayne K. Spear Photo courtesy of Nathan Rupert, Flickr A business can attempt one of two things: to be all things to all people, or to… Read More ›
Business
Right Questions, Right Order
Building a business one question at a time. ✎ By Wayne K. Spear
Mining for your data gold
To give is to receive. ✎ By Wayne K. Spear CC image “Data storage—old and new” courtesy of Ian on Flickr Do, Dare. To the English-speaking reader, it looks like an inspirational slogan. In Latin, it is a verb. Do,… Read More ›
Brother can you spare a two-dollar bill?
Use value versus perceived value. ✎ By Wayne K. Spear There are about 1.5 billion US $2 bills in the world. A $2 bill is worth $2. Two-dollar bills are scarce, yet you can get one at any time from… Read More ›
The power of Why?
Your clients are giving you valuable answers. ✎ By Wayne K. Spear There are a lot of wonders, mysteries, and unanswered questions. Are there multiple universes, is there intelligent life on other planets, is it possible to travel backwards in… Read More ›
Don’t go it alone
It takes a village to rock. ✎ By Wayne K. Spear This is a story about Mick and Keith. Steve Jobs wasn’t interested in computer circuitry, and Steve Wozniak didn’t believe there was a market for the machines he was… Read More ›
Pie versus Sunshine
Be open, bold, & generous. ✎ By Wayne K. Spear Imagine a company that sells sunshine. You can’t, because there is no plausible reason to buy it. If I have a pie, a certain number of people are going to… Read More ›
How do you make people feel?
Beauty is good business. ✎ By Wayne K. Spear Yesterday I had a business meeting with Apple. On my way to the meeting, I rode the subway next to a woman who was reading the Bible on her iPad. There… Read More ›
Follow Your Passion, revisited
Create, test, refine, repeat. ✎ By Wayne K. Spear We have all heard the phrase, many times now: Follow your passion. It usually means Quit Your Job. Stop doing what you hate. Do only what you love. Love vs hate…. Read More ›
Is there a better way?
Seek not, and ye shalln’t find. ✎ By Wayne K. Spear I have a Post-It Note fixed to my desk, next to my keyboard. On it are written the words “IS THERE A BETTER WAY?” I realize how this must… Read More ›
80% stop what you’re doing right now
Today’s lesson is diminishing marginal futility ✎ By Wayne K. Spear I’m going to stop 80% of what I’m doing, right now. We’ve all heard of the 80/20 rule, known as the law of unequal distribution. – Eighty percent of… Read More ›
How the media failed at marketing and made us sick
The Internet did not kill Old Media ✎ By Wayne K. Spear First, a Venn Diagram. Proximity is physical distance, Influence is the degree to which something directly affects you, and Control is your ability to do something about it…. Read More ›
What is a brand?
When a brand is owning the thoughts in someone’s head ✎ By Wayne K. Spear It’s a big question, but the simplest (and, I hope, not simplistic) answer is that a brand is the experience of a customer in the… Read More ›
Long live the gatekeepers
Gatekeeping is a Unique Value Proposition ✎ By Wayne K. Spear Content marketers have a big problem. Over 95% of website visitors aren’t paying attention. They don’t “engage,” they don’t “convert.” They land on a web page, and they move… Read More ›
What I’ve learned by looking at trees
HAVE YOU EVER WONDERED, as I did recently, what determines the seemingly random pattern of tree branches? A case of “every which way,” it appears. One branch projects confidently toward the sky—another launches tentatively in one direction, suddenly adopting a… Read More ›
